About us
SenseGuide is in the field of SenseMaker practitioners one of the most experienced agencies around. Our expertise and approach have earned us the confidence of prominent institutions and organizations in the humanitarian, public and corporate sector. Our work in the international development sector comes from clients as BoP Inc., Cordaid, Enabel, Hivos, ICCO, Save the Children, Unicef and the World Bank. Clients in the public sector range from local governments to national governments and the European Commission.
SenseGuide enables NGO's, public and private organizations to monitor and understand human behavior and dynamics and providing a way to tap into the potential for change that exists in any social system.
We believe that human motivations and attitudes are best revealed through an understanding of the day-to-day narratives of existence.
For this we use an own developed sensemaking process approach, amongst others supported with the Sensemaker software of Cognitive Edge. Our goal is to utilize the rich context of narrative to inform sensemaking, but also to create objective data in which cognitive bias is minimized and we can place high reliance on the conclusions drawn.
Many organizations recognize that they operate in complex and inherently unpredictable environments. We are advocates of a complex system approach aimed at gaining strategic insights and shifting perspectives, intervention design and monitoring the impact of these interventions thus letting the environment co-evolve and iterate over time.
We aspire to address the most complex challenges, deploying integrative and multi-disciplinary skills across the full strategy and decision-making cycle, ranging from problem identification, through research, to monitoring, evaluation and learning. We have a strong basis in research and strategy consultancy.
SenseGuide was founded in 2012 and is based in the Netherlands.
Dave van Mourik
Dave van Mourik (1969) is co-founder en managing partner of SenseGuide. Between 2005 en 2012 Dave was manager innovation for Dutch energy company Alliander where he brought complex systems thinking, narrative and sensemaking into practice. Since 2012 he has been engaged in several social and organizational challenges across different industries and geographies.
Gijswim de Haas
Gijswim de Haas (1962) is associate Partner of SenseGuide. Gijswim holds a master degree in Business Administration. He has more than 30 years of experience in sales and business development.
Sedjro Mensah
Sedjro Mensah (1978) is an associate consultant at SenseGuide. Sedjro graduated in history and art history from the Sorbonne University in Paris. Sedjro speaks fluent in French, English and German. He is an experienced consultant in inclusive market development and artificial intelligence in West Africa.
Diego Virgen
Diego Virgen (1989) graduated in food studies from Aalborg University in Copenhagen. He is a multifaceted researcher with expertise in social and cultural dynamics surrounding everyday practices. He is fluent in several languages, including Spanish, English, French, and Danish, and utilizes a wide range of methodologies, from participatory design to qualitative research methods.
Merijne Hazenoot-Hoorn
Merijne Hazenoot-Hoorn is an associate consultant at SenseGuide. With a background in social health sciences, care ethics, healthcare management, and Gestalt psychology, she contributes to effective care solutions. Drawing on her experience as a social domain and healthy living environment advisor, as well as a therapeutic coach with a systemic approach, she bridges the gap between policy and practice. Her systemic perspective allows her to perceive what lies beneath the surface in interactions. From this foundation, she connects people, enabling them to collaboratively find solutions to challenges.
Vera Jansweijer
Vera Jansweijer is a dedicated and creative advisor who helps you view challenges from multiple perspectives. With a focus on change management, Vera facilitates collaboration and dialogue. As a PhD biologist and researcher, she is unafraid to experiment and has a keen and inquisitive outlook. Her experience with government bodies, healthcare organisations, and employers in the care sector – such as the Ministry of Health, Welfare and Sport, the National Health Care Institute, and Vilans Knowledge Institute – gives her a broad understanding of healthcare and the unique challenges faced in this sector.
Gijs Berendse
Gijs Berendse (1995) is freelance consultant at SenseGuide. Gijs is a sociologist, graduated from Leiden University. He is specialized in ethnography, qualitative research, and thematic analysis. He is an experienced interviewer of people with traumatic experiences in vulnerable situations and in conflict areas.