Agency for narrative sensemaking
We support you in monitoring, evaluating, accountability and learning — with the stories behind the numbers
Do you want to truly understand the impact of policy? Or learn what resonates with your target audiences? At SenseGuide, you get more than just numbers. We combine data with personal stories, allowing you to see the human side of policy. Stories provide the real-life details, while our software reveals the bigger patterns. Discover fresh insights and inspiration. Data-driven and human-centered—exactly what you need to make a difference.
Getting beyond statistics
Created by Dave Snowden, SenseMaker is one of the few hands-on methods that is specifically designed to monitor and explore complex social processes from multiple human perspectives. SenseGuide is in the field of SenseMaker practitioners one of the most experienced agencies around. Since our establishment in 2012 we are solely focused on using SenseMaker enabling our clients to monitor and understand complex change as it happens and providing a way to tap into the potential for change that exists in any complex system.